To transform costumer data about customers and advertising investment behaviors into awareness of market dynamics and customer targeting criteria.
|Smartstat’s action and results||
Cooperating with the customer, Smartstat has progressively developed and implemented a system of informational processes transforming raw data into an informational architecture, mainly pertaining to:
|Other features and by-products||
This project is prototypical of what may be called “what can we do with our data?” projects, where one has to put data to work, identifying at the same time the right “questions” to answer and “structuring” new informational architectures from scratch.