data numbers

web marketing

Business need
To map web customer behavior through cookie tracking and to identify criteria to improve conversion rates.
Smartstat’s action and results
To perform a preliminary statistical study of Client’s dataset, to assess its informational power.
To design a multidimensional classification process, to search  for meaningful customer clusters, identifying most effective actions to induce conversion.
To build an “information architecture” composed of technological, statistical and visualization/communication processes, to transform Client’s big amount of raw data into an organic, meaningful and “living” set of information, useful to managers and decision-makers.
Other features and by-products
The project is starting on 29th October, 2014.

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