| Business need | To map web customer behavior through cookie tracking and to identify criteria to improve conversion rates. |
| Smartstat’s action and results | To perform a preliminary statistical study of Client’s dataset, to assess its informational power. To design a multidimensional classification process, to search for meaningful customer clusters, identifying most effective actions to induce conversion. To build an “information architecture” composed of technological, statistical and visualization/communication processes, to transform Client’s big amount of raw data into an organic, meaningful and “living” set of information, useful to managers and decision-makers. |
| Other features and by-products | The project is starting on 29th October, 2014. |
